Figtree Financial is a company providing financial services to the wider Halifax community. They are a team that values honest, straightforward consulting when it comes to big financial decisions. They understand that confusing language makes it harder for their clients to make informed decisions. It can only lead to a sluggish process, where confusion and miscommunication rule. As an antidote to these kinds of stressful financial experiences, Figtree Financial aims to step in and act as a friendly, helpful touchpoint for those who are looking for great advice and exceptional service. Their website needed to reflect this business ethos.
While creating a website for Figtree Financial, we understood that the target audience for their business were people who were potentially in the middle of buying a house, preparing a will, or some other big financial task that undoubtedly has some stress associated with it. In keeping with Figtree Financial’s mission, we did not want to look at their users just as numbers, but as people who want an easy to use website that would not interfere with the process.
We created a website that makes it easy to find what you’re looking for, and is free from frustrating friction within the site architecture.
What we ended up with was a website that met all the brief requirements, and which Figtree Financial absolutely loved!