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Are you looking to sell your products on the internet? Maybe build a membership site? Or set-up secure online payments? Do you want to maximise the potential of your online presence? Good news, because you’re in the right place to meet these goals and beyond. Here at Digital Renovators, we have managed a whole host of e-commerce projects and helped clients, like yourself, increase revenue online.

Our e-commerce website design is second to none. Having created numerous websites over the years, we have the wealth of experience needed to provide excellent, professional sites that get results. 

Our team of professionals are experts in e-commerce website design, and are able to cater to the unique needs of your individual project.

We understand the fact that maintaining great communication is key for building your perfect website. Your brand identity, your goals for our collaboration, and your long term vision for the future are all things we want to develop a complete understanding of moving forward.  

We also want to ensure your journey with us is a positive one, which is why from the get-go our team is responsive and always eager to discuss our progress. You can rest assured knowing we are doing all that we can to provide you with a website that is perfectly suited to your needs and desires.  

Our promise to you is that your e-commerce website design can be completed in days, not weeks. That means no sitting around twiddling your thumbs, unable to take the next step in kick-starting your online success story. Rather than all that frustrating waiting, in a few days time you’ll have a brilliantly-designed e-commerce website that has the power to transform your business for the better!

Now that we’ve established what we can do for you, you may be wondering what our process looks like and what it is we do specifically. Keep reading for an in-depth overview of the wonderful world of e-commerce website design!

What Is E-commerce Website Design?

So what IS e-commerce website design anyway? E-commerce refers to the buying and selling of products or services in a completely online space. With the increased prevalence of technology in our lives, it has become one of the most popular methods of shopping. It is estimated that more than a third of the UK’s population buys goods and services online weekly. All of these online transactions are carried out on websites designed specifically for that purpose, which is where we come in. 

There are a lot of ways in which e-commerce sites have to be uniquely specified and optimised for online customers, in contrast to other kinds of websites. In this regard, the high skill level of our team ensures that our websites are catered towards converting leads into sales.

Shopify Or WooCommerce? 

Shopify and Woocommerce are two platforms that we use to develop e-commerce sites for our clients and partners. We are skilled at using both, which gives our customers flexibility based on their needs. They each have their benefits, depending on the structure of your business the type of website you’re looking for. Here are some things to keep in mind when considering which one to use:

Shopify Website Designers

Shopify is an all around great option for someone looking for a beginner friendly website. When it comes to design, the benefit of using Shopify is that themes are well curated. Whatever style and feel you’re looking to accomplish in your store, there will be a clean, visually pleasing option to fit it. They have hundreds of choices!

 Simplicity is key when it comes to e-commerce, so avoiding bloated code or design whenever possible is ultimately a good thing. There are still of course many options to customise, but not nearly as much as Woocommerce, as it is a closed platform.

When it comes to security, Shopify has some major advantages. It is a hosted service, which means they are brilliant at dealing with security issues behind the scenes. It also requires very little maintenance, as they are on top of that as well.

WooCommerce Website Designers

One of the main benefits of Woocommerce is the customisability. As opposed to Shopify, you can accomplish nearly any design vision you could dream of, due to the custom code option.

There are also no limits on individual product variation, meaning you can provide different varieties of one product for your customers. This feature could be incredibly useful for a clothing retailer who has to consider multiple sizing or color options, or a food retailer who may have different flavours of one product on offer. 

When it comes to maintenance and security, Woocommerce requires a bit more long term hands-on work, but if you’re already comfortable with WordPress and it’s plugins, it might be a good option for you. 

Whatever option you choose, we offer additional services for ongoing website support, so if these things are concerns of yours we can step in to help!

The takeaway

While we will always ensure your e-commerce web design process is quick and easy whichever platform you choose, the final product will be different depending on whether you use Woocommerce or Shopify. At the end of the day, Shopify is an easy to manage platform that is straight to the point, where Woocommerce gives you more options for customisation in the long run.

If you’d like to discuss in more detail with our team of experts which platform would work best for your needs, please don’t hesitate to reach out to us!

Our E-commerce Website Design Features 

Flexible content management 

We understand that your website needs to act more like a living organism, moving and changing with your needs, than a stagnant piece of paper. If you plan on doing a promotion for your customers, or need to update a product listing, you need a system for content management that makes it easy to change things up. With all of our e-commerce website design projects, we provide the option to adapt. This keeps your customers engaged and helps to boost revenue.  


More people are using their phones and tablets to shop online than ever before! Our website design team is here to make sure you’re not left behind because of a botched mobile website layout. Nothing turns an eager shopper into a disgruntled former customer quite like a confusing e-commerce experience.

With our easy to navigate designs, we offer websites that seamlessly make their way from computer screen, to mobile screen, and everything in between. Get in on all those sales being made on the move, with a site that makes mobile shopping a breeze. 

Divide and Conquer (Diversifying Your E-commerce Business) 

For some clients, the breadth of their business means that the products and services they offer fall under multiple market umbrellas. Instead of cramming all of the things that you offer into one website, why not consider multiple? We can help you identify where you can make delinations to maximise your profits and make it much easier to market the different branches of your organisation. We offer an approach that considers each of your websites holistically, creating a final product that makes sense for your business goals. 

Trusted Payment Systems 

The finish line of any e-commerce website is the payment portal, where the all-important final sale takes place. Payment integration is therefore one of the most important aspects of a successful e-commerce site, and we understand that security is the top priority when it comes to that. Your customers want a frictionless, easy to understand checkout process that is also guaranteed to keep their information safe. We are committed to providing a trustworthy payment system that builds you the great reputation you deserve. 

Website Search Engine Optimisation 

Just like putting up a sign in the middle of a desert wasteland, regardless of how excellent your product and services are, if no one can find you online you will never have the chance to convert leads! You’ll never get the leads in the first place! 

Your beautiful new website deserves appreciation and the conversions to match, which is why we believe that optimisation is a key component of e-commerce website design. We offer the built in SEO services you need to encourage organic engagement on your site, which will drive up traffic and revenue as a result. 

Catering to your Audience 

Knowing your audience is key to running a successful business, and your online store should reflect that. An e-commerce website design should take into account the perspective of your customer base; what they want from your website, what features are most important to them, what layout might suit their needs best, and more. Our specialist team is passionate about collaboration with you. We take the time to really absorb the expert knowledge you already have on your audience, so that we can lead our design process with them in mind. 


If you’re just starting out with a new e-commerce website, you want to make sure you have room to grow in order to meet your future business goals. Without a scalable website, any future expansions may be stunted by roadblocks that don’t need to be there. This often leads to being forced to invest in a whole new website, rather than use the one that’s already working so well for you. This can be an inconvenient, expensive and time-consuming process, when all you really want to do is focus on your businesses success. 

Our websites are built with the ability to accommodate the needs of your business in the long term. We work with you to avoid these pitfalls and keep your operation running smoothly for years to come, no matter the size. 

Analytics Rundown & Conversion Analysis 

When your website goes live, you want to know what’s working and what is not. This information is vital in boosting and sustaining your conversion numbers and keeping traffic coming to your site.

We know how to best utilise analytic tools to give you an overview of how your website is performing, including specific details that give us the ability to fine-tune improvements.  We can help you develop targets, and then give you the tools to meet them efficiently. We understand that you want to advance the performance of your website, while also identifying what is already working well so you can keep it up!

The E-commerce Website Design Process 

Step 1 – Consultation

Before we begin creating your e-commerce website design, we sit down with you and have a completely transparent chat, for the purpose of fully understanding what you require in a website. We collaborate to build a full picture of your e-commerce website goals, and inform our strategy accordingly. We are passionate about communication, so whatever you want to discuss, we’re here to listen!

Step 2 – Building the structure

From our conversation with you, we build a structure that is targeted to your core audience and future goals. We encourage feedback on our initial prototypes to make sure we’re optimising your user’s experience to the best of our ability. 

Step 3 – The creation process

Once we’ve finalised our design, we get to work! Our team of developers and content creators will complete the process of creating a stylish, fully operational website that combines all of the elements you need in one place! 

Step 4 – Going Live

We make sure that our website goes through your careful consideration before it goes live. We want it to be fully up to your standards! 

We also perform thorough checks to ensure everything is working properly. After the website goes live, we inspect its functionality to confirm it is running at its max performance.

Step 5 – Long Term maintenance

In addition to our website design, we offer comprehensive services to maintain the health of your website going forward. We’re always available to chat with you about tweaks you’d like to make, or maintenance that you need doing. These services mean that the process doesn’t end when you receive your website, but continues on as your business grows!

10 Essential E-commerce Website Tips

Minimalism is key

When it comes to creating a great e-commerce site, simplicity is the golden rule!  A website that appears too busy or crowded can be a big turn off for potential customers, and ultimately distract from the name of the game: the sale. This doesn’t mean sacrificing style, of course. A sleek, uncluttered visual story is always the best bet to keep customers engaged and lead them towards purchasing.

Keep your audience in mind

When thinking about designing a website, it’s vital that you consider who you are trying to engage and how you want their experience on your site to be. A general overarching rule is that customers want a frictionless, inconvenience-free journey when it comes to purchasing. They want the site to be direct and easy to understand. This is what encourages users to frequent the site, transforming their single purchases into many more in the future. 

If you can effectively put yourself in their shoes and design your website with their desires in mind, you’re well on your way to increased sales. 

Strong branding is vital

Branding is an important aspect of all of our designs because it’s the thing that makes your website really YOURS. You want to make sure your visual identity is shining through. What makes a generic website turn into memorable one is the individual personality of your business, told through the presence of distinct branding throughout. 

After all, what makes you unique is the foundation of building lasting brand awareness in the minds of your target audience. It’s also what helps develop credibility. A bland site looks sterile and even possibly untrustworthy, which doesn’t do your sales numbers any favors. 

Use excellent images

As the saying goes, a picture is worth a thousand words, and when it comes to e-commerce website design, those words speak volumes. Studies show that including high quality imagery on a website leads to a drastic increase in the amount of conversions you make. Up to 40 percent!

And it makes sense! We’ve all been there: scrolling through a website for a holiday rental, or a product, or anything else, and coming across a listing with a grainy dark photo attached. It immediately implies that the services or products on offer are unprofessional or bad quality, and most people will not give it a second thought before clicking off the website. This is especially considering the breadth of competition out there who have slick, engaging imagery that highlights their goods effectively. 

Don’t let yourself fall into the trap of bad or lacking photos! You will increase your profits and build trust with potential buyers if you’re mindful of it. 

Make it a joy to use

It cannot be overstated how important it is to prioritise responsiveness, intuitiveness, and general ease of use when it comes to your website design. The frustration associated with websites that don’t work is a guaranteed killer of conversions. 

Instead, make the process of navigating your website a breeze with organised, clear categories and a checkout process that is easily understood. 

Make the checkout process easy

On that topic, we’ll keep this one short and simple. If the checkout process is a pain, the sale is less likely to come to fruition. Users tend to abandon purchases if they come in contact with too many roadblocks, which means you’re losing revenue that would have otherwise been very likely nailed on. Avoid this by putting effort into making the checkout process intuitive!

Include testimonials

Including positive feedback on your site is an incredibly effective way of building trust with potential customers. People who are coming to your website want to know if your business is credible, and therefore worthy of buying from. However, sometimes it’s not good enough to persuade users with your own claims about yourself, because they might understandably assume you’re a little biased! 

Instead, display some past client and customer experiences to really seal the deal. After all, the social influence you’ve accumulated through hard work is an essential marketing tool that should be utilised! Being able to demonstrate that you are in good standing within the community is indispensable when it comes to conversions. 

Make it skimmable

The average user doesn’t go to a website with the intention of reading every single bit of text on it. People lead busy lives, and sometimes they just want to get to the point! This doesn’t mean skimping on relevant content, but rather structuring your website to facilitate the option of skimming. You can do this by including things like bold headings, which categorise topics into easily digestible chunks and make information easy to find at a glance.

When it comes to product descriptions, if you want to drive conversions the best practice is to make key information prominent. You want to strike the balance between being as transparent as possible, and giving the option for users to read through something quickly while still absorbing the information they need to know for their purchase.  

Attention catching visuals

Have you ever clicked onto a website and been immediately hit by the feeling of satisfaction that comes along with visually dynamic content? Doesn’t a good-looking layout and thoughtful use of color make you want to engage with the site more meaningfully? It might seem shallow, but it’s far from it. Generally speaking, humans are visual creatures. We seek out beautiful things because we’re hardwired to do so. We also have psychological associations with certain colours and images. Red grabs our attention. A peaceful image of the sea makes us feel calm.

 Harnessing the power of visuals is something you can do on your e-commerce website design to keep users engaged and guide them where you want them to go. 

Professionalism is vital 

To end this list of tips off with a bang, let’s talk about one of the most important elements of any e-commerce website design: professionalism. 

A professionally made and curated website compiles the tips above, adds even more expert techniques, and rolls it all into one excellent final result. 

The alternative is cobbling together something yourself, which risks appearing amateurish and not reflecting well on your products or services. This option tends to garner much less revenue and traffic to your site. 

Give your e-commerce website the best chance for success by hiring someone like us here at Digital Renovators, to give you an unparalleled e-commerce website that sheds your business in the kind of professional light it deserves!  

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